About Us
ShopUp Today
At the start of 2020, when our startup was just an idea and a team of three Founders, we had a clear vision:
To create a website that would promote a sustainable approach and prioritize the impact on the planet.
Our goal was to inspire people to take action and make a difference, to "ROAR" (Rich-out, act and responds) for the "SUN"(Sustainable united networks).
We wanted to provide a resource that would encourage individuals to make positive changes for the environment and future generations.
Our passion for sustainability and commitment to creating a better world fueled the creation of this platform, and we were determined to make a positive impact.
We are firmly convinced that the future is becoming clearer and our strategy, product offerings, skills, and focus on social value place us in a strong position to contribute to the dual goals of accelerating the transition to sustainability and promoting economic growth while enhancing living standards.
Our goal is to make a positive impact and leave a lasting legacy for future generations. Read more
Sustainable Approach
Sustainability is built on three main pillars — economic, environmental, and social. These three pillars of sustainable development were discussed for the first time at the United Nations Conference on Environment and Development, held in Brazil in 1992, five years after the Dedication to deliver for a sustainable future! "Our Common Future"
Green Philosophy
Green philosophy refers to a holistic approach to environmental protection and sustainability. It is based on the belief that the well-being of the planet and its inhabitants are interconnected and that the actions of individuals, organizations, and governments must reflect this interconnectedness. The green philosophy prioritizes the responsible use of natural resources, the reduction of waste and pollution, and the promotion of renewable energy sources. It also promotes practices that protect biodiversity, maintain healthy ecosystems, and support the health and well-being of communities. Ultimately, the goal of the green philosophy is to create a more sustainable and equitable world for future generations..
Environmental
Environmental sustainability approach is a holistic approach to preserving and protecting the environment for future generations. It involves making conscious choices and adopting practices that minimize harm to the planet and its resources. By balancing economic, social, and environmental considerations, sustainability seeks to create a more equitable and livable world for all.
People First
A sustainability approach that prioritizes people first considers the well-being and quality of life of individuals and communities. It recognizes the interconnectedness of social, economic, and environmental systems and strives to create solutions that enhance the lives of all people while protecting the planet.
Equity
A sustainability approach that emphasizes equity seeks to address systemic imbalances and create a more just and fair society for all. This approach prioritizes marginalized communities and addresses environmental, social, and economic inequalities through policies and practices that promote equality and fairness for all.
Planet
The approach focused on the planet prioritizes preserving and protecting the environment and its natural resources for future generations. It seeks to protect and restore ecosystems, reduce waste and pollution, and promote the use of renewable resources. The goal is to create a balance between human development and preservation of the planet for future generations.
Product Research & Testing
The product or service builds trust, creates added value for the customer, and ensures customer satisfaction and life cycle is a process that follows the different stages that a product or service encounters. In particular, product and services related decisions have turned to be routine answers made automatically every day, they help move the economy of cities.
Methodology
The team and editors thoroughly research and evaluate each product in our guides to bring you trustworthy recommendations that meet high sustainability standards and suit your lifestyle.
We've tested products from numerous sustainable brands and understand that the best sustainable products are those that you will actually use.
Our evaluation process includes hands-on testing, expert insights, and thorough research into certifications and accreditations from reliable sources such as the Fashion Transparency Index, Fair Trade, B Corp, Leaping Bunny, and USDA Organic.
Additionally, we provide personal tips for choosing and maintaining our recommended products, giving you an insider's perspective on how to make them work for you and last for the long term.
Sustainable Business Approach
As a self-sufficient media brand, our main source of support comes from our readers through affiliate links. If a reader clicks a link on our site and purchases a product from one of our affiliated partners, we may receive a commission. However, if the product is returned, the commission will be canceled. We never endorse poor-quality products based on requests from current or future affiliate companies and only promote those that we believe our readers will find practical and enjoyable.